Managing social media can feel tricky when there’s so much to do! Posting at the right time, replying to people, and keeping track of how well your posts are doing can take up a lot of time. But don’t worry! Social media is super easy because there are tools.
In this article, we’ll recommend some of the best tools to help you stay organized, save time, and grow your audience. Using these tools are easy and suitable for those who want to create fun and stress free social media.
1. Hootsuite
Hootsuite is a useful tool for handling social media sites. It lets you schedule posts, check how well they are doing, and work with your team easily. Its dashboard is simple to use, and it works with over 20 social media platforms. This makes it a great choice for businesses that need strong analytics and want to manage many accounts.
Hootsuite has both free and paid plans, with prices starting at $22 per month.
Why Choose Hootsuite?
In addition, it lets you schedule whenever it’s convenient for you.
This makes it possible to manage multiple accounts at once.
You can track likes, comments, and shares.
Pros:
Customizable dashboard
Integration with social media platforms above 20 platforms
Advanced analytics and reporting tools
Cons:
Premium features are costly
More difficult to learn for new users.
Free or Paid: It comes both (free plan with limited features, paid plans starting from $22/month)
Best For: If you require a lot of analytics, team collaboration features and integration with many social networks.
2. Buffer
Buffer is a popular and easy-to-use tool for managing social media. It’s ideal for small enterprises and individuals that only require a few more features. Buffer allows you to schedule posts, like and track comments, and see basic reports about whether or not your posts are actually working.
If you’re a content creator or a small team, this is an affordable option, and even has a free plan—but it’s a reliable thing to schedule your posts.
Why Choose Buffer?
It is simple and easy to use.
Posts can be scheduled quickly.
It enables you to follow likes and comments.
Suitable for small business or content creators.
Pros:
User-friendly interface
Affordable pricing structure
Strong customer support
Cons:
Limited reporting features
Free version included is with basic functionality
Free or Paid: There are both (free plan available; paid plans start at $6/month).
Best For: Easy to use tool for scheduling posts and track engagement for individuals and small businesses.
3. Sprout Social
It’s a full fostering tool for social media. It succeeds of course by having sophisticated features such as detailed reports, team collaboration tools, and integration with customer management systems (CRM). For medium to large businesses, these features make it perfect.
At $249 per month, Sprout Social only provides paid plans. If you don’t just need some simple social media tool, but instead you want something strong enough to work with big social media campaigns, then that’s a good choice.
Why Choose Sprout Social?
It provides for advance reports to follow up on success.
Easily working with your team is possible.
Customer interaction management is what it is good at.
It’s best for handling big social media projects.
Pros:
Comprehensive reporting
Customer relationship management (CRM) integration
Strong team collaboration features
Cons:
Higher cost compared to other tools
Limited customization options for reports
Free or Paid: Paid only (starts at $249/month)
Best For: Medium to large businesses needing in-depth analytics and CRM integration.
4. SocialPilot
SocialPilot is a social media tool made for teams and agencies. It saves time with scheduling posts, tracking results and managing clients. For a business managing a lot of clients, it has great features such as bulk scheduling and detailed reports.
SocialPilot doesn’t offer free plans. Its cheapest plan is $30 per month. Businesses and agencies looking for tools in teamwork and client management would recommend it.
Why Choose SocialPilot?
A number of posts are scheduled simultaneously.
They allow one to create detailed reports easy.
I love this program because it’s perfect for managing multiple clients.
Great for team and team collaboration.
Pros:
Bulk scheduling options
Detailed analytics
Affordable for agency use
Cons:
Less intuitive user interface
Fewer integrations than competitors
Free or Paid: ( $30 monthly based pay only)
Best For: Social media managers working with multiple clients, or also agencies.
5. Zoho Social
Zoho Social is a great tool for businesses to manage their social media. It works well with other Zoho tools, offering features like scheduling posts, tracking performance, and managing customer relationships. Its customizable dashboard makes it easy to use.
The monthly cost of Zoho Social’s paid and free programs starts at $8. It’s a great choice for small to medium-sized businesses, especially those already using Zoho’s tools.
Why Choose Zoho Social?
It works perfectly with other Zoho tools.
You can schedule posts and track results.
It’s affordable and easy to customize.
Ideal for businesses using Zoho’s CRM and apps.
Pros:
Integrates with Zoho CRM
Affordable pricing
Customizable dashboard
Cons:
Limited analytics features
Limited third-party integrations
Free or Paid: Both (free plan available; paid plans start at $8/month)
Best For: Small businesses and existing Zoho users needing social media management.
6. HubSpot
As part of a CRM and marketing platform, HubSpot is a good tool for managing social media. It’s an opportunity to schedule posts, monitor activity, plus analyze performance. If you’re already using its CRM system, HubSpot is perfect for you.
HubSpot is a paid tool, backed with plans starting at $45 per month. For businesses specializing in inbound marketing, looking for an all-in-one solution, it’s best.
Why Choose HubSpot?
It’s seamless with HubSpots CRM.
You’ll be able to create posts, schedule and track your performance.
This is perfect for inbound marketing strategies.
Perfect for business that requires an all in one tool.
Pros:
Integrated with CRM and marketing tools
Powerful analytics and reporting
Great customer support
Cons:
Expensive for small businesses
Limited features for non-HubSpot users
Free or Paid: Paid (plans start at $45/month)
Best For: Businesses using HubSpot’s CRM for seamless integration and inbound marketing strategies.
7. Sendible
Sendible is a social media tool for the agency and freelance world. It helps you to manage clients, schedule posts, and keep an eye on the brand’s activity. You can even lead into Canva for simple content production and tailor your dashboards.
Plans start at $29 with Sendible, a paid tool. If you are an agency or freelance, having many clients, this is a perfect choice.
Why Choose Sendible?
The best thing about it is that it’s great for managing multiple clients
You can post schedules and monitor activity.
It works really well as a tool for making content when you use it with Canva.
Great for agencies and freelancers.
Pros:
Customizable dashboard
Multi-client management
Strong integration with platforms like Canva
Cons:
Can be complex to set up
Higher learning curve
Free or Paid: Paid (starts at $29/month)
Best For: Agencies and freelancers who manage multiple clients’ social media accounts.
8. Agorapulse
Agorapulse offers a simple yet powerful social media management tool. You can post, track engagement and make very detailed reports. For teamwork, its social inbox makes it super easy to manage messages and comments all in one place.
Agorapulse has both free and paid plans, with prices starting at $79 per month. It’s a great choice for medium to large businesses that want to focus on engaging with their audience.
Why Choose Agorapulse?
Combines posting, engagement, and reporting in one tool.
The social inbox helps manage messages easily.
Perfect for teamwork and collaboration.
Ideal for medium to large businesses.
Pros:
Engagement management social inbox
Strong reporting features
Allows team collaboration
Cons:
Social listening tools limited
Very limited social listening tools
Pricey for smaller teams
Free or Paid: ( Free plan with limited features, starting at $79/month (per paid plans).)
Best For: Specifically, medium to large businesses wanting engagement and reporting tracking in one tool.
9. CoSchedule
A marketing tool that allows you to plan and organize social media campaigns, CoSchedule is a marketing tool. Moreover, it has got a marketing calendar to easily set up posts and plan team work. CoSchedule is helpful for planning your content strategy.
CoSchedule is a paid tool that begins at $19 per month. This is such a great solution for marketing teams that need a method for organizing their work in one place.
Why Choose CoSchedule?
CoSchedule helps you plan and organize social media campaigns.
The marketing calendar makes sure everything stays on track.
It’s good for team work and coordination.
Ideal for marketing teams.
Pros:
Marketing calendar feature
Allows collaborative planning
Content organization tools
Cons:
With only calendar focused features
Pricey for smaller teams
Free or Paid: Paid (starts at $19/month)
Best For: For more tame marketing teams looking to sort social media posts into a larger content strategy.
10. Brandwatch
However, Brandwatch is a great way to understand online conversations. It is like a business getting to see what people are saying about it, how people feel about it and even what its competitors are doing. Still, contrary to some startups, Brandwatch runs fast and provides brand insights, so it’s great for people who want to keep up.
Brandwatch relies on a paid tool and costs vary depending on what the business needs.
Why Choose Brandwatch?
It is used to see what people are talking about online
It lets you know if people feel happy, sad or unhappy with a brand.
Businesses can learn about competitors through it.
It gives instant details too.
Pros:
Advanced social listening
In-depth analytics
Supports competitor analysis
Cons:
Expensive
More of listening than posting.
Free or Paid: Paid (contact for pricing)
Best For: Social listening, sentiment analysis, competitive benchmarking brands.
11. Khoros
Khoros is a powerful tool for managing social media, connecting with customers, and building online communities. It has advanced features to help large companies improve customer experiences and stay engaged with their audience.
Khoros is a paid tool, and the price depends on the company’s needs.
Why Choose Khoros?
It helps manage social media accounts effectively.
It strengthens connections with customers through engagement.
It supports building strong online communities.
It provides powerful tools for optimizing the customer experience.
Pros:
Comprehensive enterprise features
Strong community management tools
Advanced analytics and insights
Cons:
High cost
Geared toward large enterprises
Free or Paid: Paid (contact for pricing)
Best For: Large enterprises focused on customer experience and engagement.
12. Later
In fact, later is a really basic and intuitive tool that lets us schedule our social media repots, especially for Instagram. It’s a calendar based system, drag and drop feature that makes it easy to plan and organize content. For creators that are focused on Instagram or other visual platforms, later is perfect later.
Later has both free and paid plans, with prices starting at $16.50 per month.
Why Choose Later?
It is simple to use with a drag-and-drop feature..
It’s great for planning Instagram posts visually.
It helps organize content using a calendar.
It works well for creators on visual platforms.
Pros:
Visual content calendar
User-friendly drag-and-drop feature
Popular with Instagram users
Cons:
Limited to visual platforms (Instagram, Pinterest)
Basic reporting features
Free or Paid: Both (free plan available; paid plans start at $16.50/month)
Best For: Visual content creators and Instagram users focusing on calendar-based scheduling.
13. MeetEdgar
One way to avoid starting from scratch every time you tweet is to use MeetEdgar. That makes it easy to schedule your posts and helps your content stay visible over time. If you’re a small business or solo entrepreneur trying to save time (and reach more people), MeetEdgar is for you.
MeetEdgar is a paid tool, with plans starting Price at $19 per month.
Why Choose MeetEdgar?
It automates posting to save time.
It reuses evergreen content to keep it visible.
It’s easy to schedule posts in advance.
It’s great for small businesses and people who work for themselves.
Pros:
Content recycling capabilities.
A set of time saving automation features
Simple to use
Cons:
Tags in categories only for scheduling
Basic reporting
Free or Paid: Paid
Best For: Evergreen content automation for small businesses and individuals.
14. Meltwater
Meltwater is a great online tracker, a means of recognizing whether and how people are talking about a brand online. For big companies, it offers real time alerts and detailed analytics, which is probably why it is great. Meltwater is one of the companies known to be an avid media monitoring and social listening company.
Meltwater is a paid tool and is charged according to a company’s needs.
Why Choose Meltwater?
It keepers an eye on all online mentions of your brand.
What it does is analyze how people feel about your business.
It sends real time alert about important update.
This measures impact and make available detailed reports.
Pros:
Good media monitoring and social listening
Brand mentions real time alerts
Analytics and reporting
Cons:
High price point
Complex for beginners
Free or Paid: Paid (contact for pricing)
Best For: Brand monitoring, media intelligence and competitor analysis oriented to large businesses and enterprises
15. SocialBee
SocialBee is a simple tool for posting to social media. These are two strong reasons why it’s best suited for small businesses; it helps organize posts by categories and reuses evergreen content. SocialBee helps you plan and manage your social media in a simple and easy way.
SocialBee is a paid tool
Why Choose SocialBee?
It organizes posts into categories for better planning.
It recycles evergreen content to save time.
It’s user-friendly and great for small businesses.
It simplifies social media management.
Pros:
Category-based scheduling
Automated content recycling
Affordable and easy to use
Cons:
Limited analytics features
Less integrations than other tools.
Free or Paid: Free, paid
Best For: For small businesses, solopreneurs, and content creators that want simple scheduling and evergreen content recycling.
16. Sprinklr
Sprinklr is a great Social Media Management, Customer Feedback and Customer Experience tool. For large businesses, it is a great offering for social listening and analytics. Using Sprinklr companies manage their customer connections and their presence online.
The price for Sprinklr is paid one and it depends on the service the business requires.
Why Choose Sprinklr?
It manages social media extensively.
Through engagement, it makes the customer experiences better.
Advanced analytics is made available for a better understanding.
Businesses use it to track online conversations.
Pros:
Customer Experience all in one platform
Search Analytics and insights
Strong social listening in order to work with audiences to strengthen social community engagement and reach.
Cons:
More expensive for smaller businesses
Complex to set up and learn
Free or Paid: Paid (contact for pricing)
Best For: Companies large entities that would love to manage social media completely, the customer’s experience and social listening.
17. TweetDeck
To facilitate the management of numerous Twitter accounts, Twitter developed TweetDeck, a free program. Realtime updates, a simple column based layout of the tweets and perfectly usable for users that focus on Twitter. If you want to engage and monitor activity on Twitter, then TweetDeck is great for any businesses or individuals.
Why Choose TweetDeck?
It’s free to use.
And it is good for managing multiple Twitter accounts.
It is live and real time matching updates.
If you are interested in Twitter engagement imposed on users and businesses, it’s perfect.
Pros:
Free to use
Real time engagement and monitoring.
Multiple accounts that can be laid out with an easy to use column.
Cons:
Limited to Twitter
Low cost compared to other tools
Free or Paid: Free
Best For: Users active on Twitter and brands looking to achieve Twitter engagement and monitoring.
18. eClincher
But eClincher is one of those powerful ones that packs scheduling, social listening and reporting into one platform. For businesses and agencies managing lots of social media accounts it’s perfect. eClincher makes content management easy and efficient with excellent features such as a bulk scheduler, social inbox, and visual content calendar.
Plans for eClincher begin at $59 per month and this is a paid tool.
Why Choose eClincher?
It makes posting in bulk saves time.
A social inbox whereby one can communicate in one place along with questions and answers is also included in this.
Has visual content calendar for easy planning.
It is a combination of scheduling, listening, and reporting in one platform.
Pros:
Lifestyle scheduling & auto post features
Visual content calendar
Social inbox for engagement
Cons:
Higher price point for small businesses
Learning curve put in players on slight.
Free or Paid: Paid (starts at $59/month)
Best For: For agencies and businesses that want a full featured tool for scheduling, social listening and engagement.
19. Keyhole
Tracking hashtags and learning campaigns are what it good for. It also has real time data, helps you find the popular influencers and compares your performance to your competitors. This is ideal for people who want to watch over campaigns online and increase the results.
Keyhole is a paid tool, with prices starting at $79 per month.
Why Choose Keyhole?
It tracks hashtags to see what’s trending.
It helps you analyze how your campaigns are performing.
You can compare your results with competitors.
It gives detailed data to help you make better decisions.
Pros:
Hashtag tracking and Real time analytics
Competitor and Influencer analysis
User-friendly interface
Cons:
For smaller businesses, expensive
Limited scheduling features
Free or Paid: Paid (starts at $79/month)
Best For: For marketers and businesses who need advanced tracking and analytics for hashtag based campaigns.
20. Mention
Listening to online conversations is a really useful thing to do and keeps track of your brand. It gives you access to what people say about you and your competition in real time. As a result, it is a very useful tool for tracking your brand’s reputation, seeing when your brand is mentioned, or how you could in general find out the latest trends.
Mention offers both free and paid plans, with prices starting at $41 per month.
Why Choose Mention?
It monitors the online world comments made about your brand..
You get real-time alerts about mentions and conversations.
It helps you analyze your competitors.
It’s perfect for protecting and improving your brand’s reputation.
Pros:
Strong social listening and media monitoring
Real-time alerts for brand mentions
Comprehensive competitor analysis
Cons:
Limited posting and scheduling features
Pricing can be high for smaller teams
Free or Paid: Both (free plan available; paid plans starting price at $41/month)
Best For: Businesses focusing on social listening, brand monitoring, and competitor analysis.
21. Tailwind
If you are Pinterest and Instagram user then Tailwind is a great tool for you. It saves time for you to schedule your posts, find new content ideas, and post when the best times are. Well, it’s popular with creators and businesses that put a focus on visual platforms.
Tailwind offers both free and paid options, with the former starting at $14.99 per month.
Why Choose Tailwind?
It’s made especially for Pinterest and Instagram.
It’s also easy to schedule your visual content.
It tells you when you should post.
It will help you to discover a new content idea.
If you like visual platform like creators, then its done just right.
Pros:
This is perfect for Pinterest and Instagram.
Smart scheduling features
At the core of it all, these are community and content discovery tools.
Cons:
Limited to visual platforms
Basic analytics for networks non visual
Free or Paid: And (you can use the free plan or select any paid plan starting from $14.99 a month)
Best For: People who use Pinterest and Instagram marketing for their business or content creators.
22. BuzzSumo
Using Brian Dean’s article from Backlinko as an example, we can see what BuzzSumo can help us do with finding trending topics, analyzing content, and connecting with influencers. Marketers are all about it, if they wish to determine which strategy works best on the web or if they want to change their content strategy.
There is a paid tool (BuzzSumo) for $199 per month and some free features.
Why Choose BuzzSumo?
This is how you can find things that are trending easily.
It allows you to analyze how content is performing just as well.
It offering the opportunity to connect with the influencers for doing collaborations.
It is perfect to develop your own content strategy.
Pros:
Trends analysis
Influencer identification
Competitor content analysis
Cons:
Limited scheduling features
Smaller teams have high pricing
Free or Paid: It’s free (with limited features) or $199/month (paid plans)
Best For: Marketing and content regarding content trends and influencer partnerships.
23. Canva
You can schedule social media posts with Canva, an intuitive graphic creation tool. It’s great for creating visual content, thanks to its pre-made templates and design options. Canva is a favorite for designing social media posts quickly and easily.
Canva offers both free and paid plans, with prices starting at Rs 500 per month.
Why Choose Canva?
It’s perfect for creating stunning visuals.
To save time, you can utilize pre-made templates. It comes with a built-in social media post scheduling tool.
It’s ideal for anyone who loves visual content creation.
Pros:
Easy-to-use design tools
Pre-made templates for social media
Integrated scheduling features
Cons:
Limited scheduling functionality compared to full management tools
Primarily focused on design
Free or Paid: Both (free plan with basic features; paid plans starting Price at $12.99/month)
Best For: Small businesses and content creators needing design and basic scheduling for visual content.
24. Emplifi
If you’re a business wanting to concentrate on social media insights and customer engagement Emplifi is a powerful tool to use. One great thing about this service is that it provides advanced analytics and social listening features in order to help you understand the requirements of customers and improve interaction.
Pricing is on request for Emplifi which is a paid tool.
Why Choose Emplifi?
It is an advanced social media analytics.
You can also monitor customer feedback.
Using public conversations in social listening to understand online conversations happens.
That’s perfect for businesses that make data decisions.
Pros:
Advanced customer insights
Analytics and reporting delivery
Excellent social listening tools
Cons:
Expensive for smaller businesses
Perfect for enterprises.
Free or Paid: Paid (contact for pricing)
Best For: Predictive and prescriptive analytics and churning out insights and understanding of customers and brand through social listening, all geared towards large businesses and enterprises.
Conclusion
Depending on what you want, how much you are willing to spend and which sites you require coverage on will determine which tool is best for you. If you add accuracy is your priority, or custom-made customer reports and tools – turn your attention to Sprout Social or HubSpot. Content-making and sharing are suitable with Buffer and Later. They also have feature to track trends and campaigns through Brandwatch and keyhole. Peculiar to die-hard Twitter users, the best and free option is TweetDeck; and who wouldn’t love Canva as the platform to create designs?
That way, everyone can learn what the tool does best, which means you can pick the tool that is best for you. Most of the tools available have free trials; therefore, you should use a few of the tools to determine the most useful one for you.